Airtel Advertisement Analysis

Airtel Advertisement Analysis 1. Presentation by Group-2Abhinav Shikhar Ashwin GoyalJoshuva Alexander Motiur RahamanMudit Desai Maneesh GargVignesh P. B Kanupriya Sethi emailprotected com 2. Competitive Environment Communication any(prenominal) thing that allows i somebody to communicate to another person 1) Telecom sector 2) Skype 3) Mail servers 4) friendly network sitesTodays youth donation a relationship with theirfamilies but they sh are their life with theirfriends.Thus, the communication as well as theservice has relevance for todays youth. 3. 1. Airtel Jingle- A. R. Rahaman 4. 1. Airtel Jingle- A. R. Rahaman 16 states, 600 million heap, one service provider One network that connects India, exchangeable A. R Rahman moves India with his music TG People who need wireless network, people who penury to connect on the go, people who want to be the part of the rotary motion of wireless communication This music went on to become the Airtel Signature straining 5. 2. Joi n The Dots 6. 2.Join The Dots Few relation are very important, they cant be avoided When relations are based on love and affections, distance is cipher and conversation is possible keep connected with AirtelTG specific relations Son, Daughter, Wife, Husband, Mother, overprotect ( Every Family member) 7. 3. Communication Boundaries 8. 3. Communication Boundaries Express Yourself platform making the breach of communication barriers its focal point Deewarein gir jaati hain, faasle mit jaate hain, jahan do baatein ho jaati hain (Barriers break when people talk). Connecting cultures, longing to communicate without any barriers the society places, making new friends, caring, unity, peace, handsome mindednessTG long distance relationship Son/ daughter away from home, economize away from hiswife for business assignment, friends separated because ofcareers. 9. 4. Endless sayonara 10. 4. Endless Goodbye A man and his girl are never apart charge after they say goodbye With Ai rtel 3G video calls, you always gravel keep out to your oved ones, no matter how far you are. love-Affection-Togetherness TG people who always want to catch and talk with each other Nominated as Best Ad in CANNES Festival in 2010 11. 5. Street instrument 12. 5. Street Performer Dil Jo Chahe Pass Laye Wherever you go, carry your entertainment with you Entertainment anywhere any day. TG On the GO entertainment lovers, Demanding 13. 6. Together Good Things cash in ones chips 14. 6.Together Good Things Happen The growth of Airtel is related to Shahrukh khan from its No one to someone to stardom, which is connected to 110 million fans. Unity, unneuroticness, networking, Aspiration, chasing the dreams, relationships, success. Life is all close experience You cannot be alone when 110 million people are connected with you TG Aspirating People, close friends, people who loves networking, people who want to be together 15. 7.Har ek friend Zaroori hota hai 16. 7. Har ek friend Zaroori hota hai Besides entertaining one and all with its difficult jingle, the ad served to position Airtel as a brand that stands for friendship, and helps one to stay in touch with all kinds of friendsThe early morning friend TG the guy cable who throws his house open the late night saviour the ones who pay for you The ones who buy up money from you the list is endless. 17. 8. Jo tera hai wo mera hai 18. 8.Jo tera hai wo mera hai Friendship is all about overlap Picturisation vibrant, peppy, colourful and pretty much bursting with youth, and the upbeat mood of the ad is complemented by an anthem that has started creating quite a buzz on the digital space. Relation, happiness, Youngsters, Masti, composed factor, Memorable moments in friends. TG Teenagers, youngsters, Tech Savvy 19. Power of human expression 20. Proud to be Indian 21. Airtel Brand is All About.Teenagers, youngsters,( special relations-family, friends, love( breaking of communication barriers( Express Yourself( love-Affection-Togetherness-bonding( every friend is important( Dil Jo Chahe Pass Laye( to a greater extent than 110 million people networking( & many more.. Sanjay Kapoor, Bharti Airtel chief administrator for India and South Asia at anews conference in New Delhi March 11, 2010 utter One target audiencefor Bhartis services is Indias 560 million youth, is who take habits akin toyouth in the western world.