Alcohol Television Commercials are Misleading Viewers Essay -- Media

inebriant Television Commercials are Misleading Viewers At any tending(p) time a person can turn on their picture and find a commercial of some sort. Their main purpose is for them to jut in get upation about(predicate) their product to anyone who will listen. It is also common for this form of advertisement to be promoting an intoxicantic beverage. Whether its a catchy breed with the chorus chanting This Buds for you or three frogs bubble Bud-Wei-Ser, take iners learn the slogans and economic consumption them in their own lives. Needless to say, intoxicantic drinkic drink companies have mastered the art of grabbing the attention of their audience by imbedding their images and row finished commercial advertising. Although clever, these advertisements can be misleading their viewers to gauge that drinking brings unattainable excitement and pleasure rather than the serious consequences that often arise. Statistics for drinking are alarming for any ag e group. However reports about adolescent drinking are possibly the most alarming, and are a large indicator that alcohol advertisements mislead their audiences. The National Institute on Media and the Family has reported many disturbing facts about the false portrayals of alcohol consumption. For example, the constitute reports that by the time teenagers reach driving age, they will have seen 75,000 alcohol ads (Baran, 2004, p. 445). This means that adolescents are exposed to or so 13 alcohol advertisements a day. Whether its subtle or obvious, children still get the message that alcohol consumption leads to parties and happiness. In fact, statistics show that 56% of children in grades 5 through 12 say that alcohol advertising encourages them to drink (Baran, 2004, p.445). By the use of image ad... ...d federal mandated warnings), research has shown that they hurt the cause as remote to helping. The boomerang effect expresses just this drinkers perceive alcohol as having to a greater extent benefits when the warning is present (Lapin, McKinnon, 1998, p.3). Alcohol is almost like a proscribe fruit, which makes the idea even more exciting and its consumers to feel as though they are overcoming the infringement on their own rights. This research, as discomforting as it is, makes it almost impossible to find a solution to overcoming the misleading information reach out through alcohol commercials. As long as alcohol is sold, it will have to be advertised with the enthusiasm and appeal that it does now, in order to maintain the consumers attention. Sadly enough, this has to be done through false conditions which will steadily impact our societys view of drinking.