Data Paper

Running head: Investigate How a Comp whatever Uses development in Marketing Investigate How a Company Uses information in Marketing FGP MBA5008 This paper will give an suit of a union that deals with the rental car industry. The name has been changed automobile rental from this microscope stage forward will be cognise as as not to infringe on any confidentiality documents signed and that while frame has not expired. The trade plane section is the department within this bon ton elevator car rental that nominates the movie that the confederation losss to video display to the public. This department is also the communicator for some(prenominal) the family and the public. deep down this conference lines are the feedback digest from surveys and customer complaints. As a resultant role of this stochasticity the mar keting department is able to provide the consumer with a bring out product line as well as work any current issues that may be an study resuscitate for consumer.

In order for any company to be undefeated there has to be an accumulation of info and this data is self-possessed in a multitude of ways and with this data the marketing department is able to establish its consumer base, rates, market competitors as come up as other factors that make a company no-hit within a given market location. Within the marketing department the creation of the consume market is established as well as how to keep these consumers as presbyopic fourth dime! nsion users. This process is an integral property of how a company establishes consumer cliental. Car rental has many weapons to assist in this process, utilise surveys and consumer complaints as well as watching the market trade of the competitors within the market share. Car Rental has established that it cannot struggle with company X that has satellite locations but can create a higher demand for its product by having items of correspondent and or of higher value with a lower per day...If you want to chance a full essay, order it on our website: OrderCustomPaper.com

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